Market
Market
The shoe market is one of the most unpredictable things. Recognizing recent sales is an excellent way to predict what shoes will rise and drop. Also to tell if a shoe will sell for a lot once it releases you have to look at the type of shoes. For example, Jordan 1s, 4s, and 11s sell for a lot. Lastly, if there is a collab with another company there are much more likely to sell for more.
This shows the sales of Adidas and they make around 23 billion dollars a year. But in the graph, you can see that they had a 1 billion dollar decline in sales. that happened after what Kanye said and that lowered the revenue. Kanye’s brand was Yeezy which was one of if not the biggest source of income for Adidas. According to CBS it was about 10% of their income.
Nikes annual sales from 76’ to now
As you can see the nike sales have gone up a lot overtime and I think that we can all credit that to their shoes. Their shoes make up about 62% of their yearly income . Which is about 27.6 billion dollars just from shoes. In the past couple years the craze for shoes has gone up and I think that is due to online buying and crazy resell prices.